How To Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less?
- Saturday, May 30, 2009, 15:33
- Threat Research
Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.
Readers should understand that the method referred to in this article is new and imperfect, yet presents a distinct advantage over most other alternatives.
The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is a challenge as computer optimization software which are not popular may be either new, or unproven or both, are therefore riskier.
The options - Most users still rely on forums. This method is problematic, in that forums only provide anecdotal evidence of the popularity of any software, another challenge is the risk that participants will promote their own products using forums rather than share any independent perspective.
Software vendors’ sites provide another method. The obvious problem with this method is that the vendors are partial to the software they are selling.
Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.
So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)
15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Digital market places are now selling many of the most popular computer optimization software and also give these software an indicator of popularity often called Gravity. Put simply, this indicator is linked to the number of sales transactions made for a particular software over a period of time. The Gravity measure of any digital product is calculated and compared independently from any software vendor by Clickbank. Gravity is therefore a good independent measure of popularity. Users can in any event, independently verify the actual popularity of any computer optimization program by visting Clickbank or a similar digital marketplace. In spite of the fact that the method has inherent limitations (i.e not all Computer Optimization Software are sold via Clickbank), it is still one of the most accessible to follow independently.
Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).
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