You’re So Vain…

You might recall back in November of 2009 ESET released the findings of a survey about cybercrime http://www.eset.com/threat-center/blog/2009/11/16/once-upon-a-cybercrime%E2%80%A6. We went back to Competitive Edge Research & Communication and commissioned them to conduct a new survey to determine prevalence of social networking as well as to identify online security and privacy concerns of Americans.
In addition to investigating social networking and privacy concerns the participants were asked a few questions about what they do on the Internet. About 10% of the people surveyed claimed to have used the internet to search for information about someone they might want to date. 18% claimed to have searched for a former girlfriend or boyfriend, and… are you ready… 45% claimed to search for themselves! The actual percentage of those searching for themselves is much higher in certain age groups and lower for people over 75. People over 75 seem to be more interested in finding past flames than in finding new dates.
58% of the people in the 35 to 44 age group search for themselves, the highest of any age group. The 25 to 34 age group has the highest incidence of searching for potential dates at 21%. So, how does this tie into social networking? It turns out that people who use social (continue reading...)