Behind the scenes (science & alchemy)

Greetings from Central Europe. I’ll not bother to say much about myself (Google is there for any who have a deeper interest), but I’ll tell you that, in summer of 2010, I joined AVAST Software as Web Copywriter – a position that, like many others here, was much needed, as the company has grown, along with its user base, at an almost unbelievable (exponential – about 1 employee per 1 million users) rate in recent years.
The Wizards' Tower
I learned a few things very quickly at AVAST:

Being a web-based company, every action requires simultaneous macro & micro perspectives as to how it will affect (or be affected by) a global community. Localization adds, of course, many more layers of potential difficulties, and our multinational team is priceless as to the insights that its individuals provide.
What applies in terms of marketing & PR (my department) often calls for an extremely different approach than what applies to, for example, e-Commerce, programming, database architecture, QA, sales, support, etc., which are every bit as integral (if not more so) to the quality of the products we offer.
Combined, the two elements above requires (and in our fortunate case are performed by) the top industry talent available. I am amazed to discover, within my first few months at (continue reading...)